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Monday, May 18, 2020 | History

3 edition of Theoretical foundations in marketing ethics found in the catalog.

Theoretical foundations in marketing ethics

Theoretical foundations in marketing ethics

  • 76 Want to read
  • 18 Currently reading

Published by JAI Press in Stamford, Conn .
Written in English

    Subjects:
  • Business ethics,
  • Marketing

  • Edition Notes

    Includes bibliographical references.

    Statementeditor, Jagdish N. Sheth ; co-editor, Atul Parvatiyar ; volume editors, Scott J. Vitell, Donald P. Robin.
    SeriesResearch in marketing -- v. 15
    ContributionsSheth, Jagdish N., Parvatiyar, Atul.
    The Physical Object
    Paginationxvii, 202 p. :
    Number of Pages202
    ID Numbers
    Open LibraryOL15468511M
    ISBN 100762305665
    OCLC/WorldCa42677183

    The first part is theoretical in which survey of main ethical terminology and the most important ethical systems are presented. The second part of this book focuses on applied ethics in which a few cases are analyzed from the position of normative ethics/5(28). Abstract. The development of the concept of corporate social responsibility (CSR) is connected, among other things, ith the evolution of ideas that emerged in ancient times and was related to such issues as ownership, control, and wealth that divided society into two classes: the owners (or managers) of property who derived benefits from this position, and those who did not possess Author: Magdalena Stefańska, Grażyna Śmigielska.

    ETHICAL THEORY IN MARKETING∗ Jerry Kirkpatrick, California State Polytechnic University, Pomona ABSTRACT This paper presents a theoretical framework within which ethical issues can be taught in marketing courses. The ideas of four ethical theorists--Jeremy Bentham, Immanuel Kant, Ayn Rand, and John Rawls--constitute the framework. Mktg Theoretical Foundations of Marketing Marketing. A synthesis of the current and “classic” literature in marketing thought, including applications of managerial decision making to problems in marketing. 3 Credits. Instruction Type(s) Seminar: Seminar for Mktg

    Marketing ethics came of age in the s. Substantial attention was devoted to the topic in the academic and business press during the last decade. It was no longer uncommon to see journal articles that examined theoretical foundations or empirical results on this topic. The field of business ethics continues to expand intellectually and geographically. During the past five decades, scholars have developed and deepened their inquiries into the ethics of commercial and corporate - Selection from The Routledge Companion to Business Ethics [Book].


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